Good intentions to read on mobiles are not good enough: reducing barriers to m-reading is crucial

• Main Authors: Chew, Han Ei, West, Mark
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: Mobile reading; Literacy; Mobile phones; Digital books; Developing countries; Technological Acceptance Model; Unified Theory of Acceptance and Use of Technology Mobile reading
• Online Access: https://hdl.handle.net/10356/81177; http://hdl.handle.net/10220/40667
• Institution: Nanyang Technological University

Drawing on the analysis of 4330 surveys on mobile reading in seven developing countries, this study found that the discrepancy between intentions to read on mobiles and actual reading can be attributed to barriers such as problematic mobile connectivity and inadequate relevant reading material. The...