Reeling them in : movie reviews and their influence on consumers' choice of movies.

This project examines the influence ofmovie reviews on consumers' choice of movies, then investigates if a viable business opportunity can be found in the provision of movie reviews.

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Bibliographic Details
Main Authors:	Soh, Yun Huei., Koh, Chun Chieh., Chia, Jia Ling.
Other Authors:	Teo, Jack Cheng Chuah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8297
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8297
record_format	dspace
spelling	sg-ntu-dr.10356-82972023-05-19T03:30:02Z Reeling them in : movie reviews and their influence on consumers' choice of movies. Soh, Yun Huei. Koh, Chun Chieh. Chia, Jia Ling. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project examines the influence ofmovie reviews on consumers' choice of movies, then investigates if a viable business opportunity can be found in the provision of movie reviews. 2008-09-24T07:19:32Z 2008-09-24T07:19:32Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8297 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Soh, Yun Huei. Koh, Chun Chieh. Chia, Jia Ling. Reeling them in : movie reviews and their influence on consumers' choice of movies.
description	This project examines the influence ofmovie reviews on consumers' choice of movies, then investigates if a viable business opportunity can be found in the provision of movie reviews.
author2	Teo, Jack Cheng Chuah
author_facet	Teo, Jack Cheng Chuah Soh, Yun Huei. Koh, Chun Chieh. Chia, Jia Ling.
format	Final Year Project
author	Soh, Yun Huei. Koh, Chun Chieh. Chia, Jia Ling.
author_sort	Soh, Yun Huei.
title	Reeling them in : movie reviews and their influence on consumers' choice of movies.
title_short	Reeling them in : movie reviews and their influence on consumers' choice of movies.
title_full	Reeling them in : movie reviews and their influence on consumers' choice of movies.
title_fullStr	Reeling them in : movie reviews and their influence on consumers' choice of movies.
title_full_unstemmed	Reeling them in : movie reviews and their influence on consumers' choice of movies.
title_sort	reeling them in : movie reviews and their influence on consumers' choice of movies.
publishDate	2008
url	http://hdl.handle.net/10356/8297
_version_	1770563777066958848

Reeling them in : movie reviews and their influence on consumers' choice of movies.

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