Reeling them in : movie reviews and their influence on consumers' choice of movies.

• Main Authors: Soh, Yun Huei., Koh, Chun Chieh., Chia, Jia Ling.
• Other Authors: Teo, Jack Cheng Chuah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8297
• Institution: Nanyang Technological University

This project examines the influence ofmovie reviews on consumers' choice of movies, then investigates if a viable business opportunity can be found in the provision of movie reviews.