Reeling them in : movie reviews and their influence on consumers' choice of movies.
This project examines the influence ofmovie reviews on consumers' choice of movies, then investigates if a viable business opportunity can be found in the provision of movie reviews.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8297 |
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| Institution: | Nanyang Technological University |