Exploratory study on consumer emotions during sales

• Main Authors: Bong, Cindy Feng Ling, Tan, Dione Meng Sian, Wong, Chee Wai
• 其他作者: Piron, Francis Maurice Valery
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/8534
• 機構: Nanyang Technological University

This research attempts to explore Consumer Emotions during Sales in Singapore, specifically attempting to identify positive and negative emotions experienced. The VALs model and some other emotion models were used in this research.