Public communication in the aftermath of an aviation disaster : a comparison of SilkAir, SIA and a foreign airline, Swissair

Public communication in the aftermath of an aviation disaster : a comparison of SilkAir, SIA and a foreign airline, Swissair

This research aims to determine whether SIA had improved in the communication aspect of crisis management over SilkAir after the air crashes and their weaknesses when compared to a foreign airline, Swissair.

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書目詳細資料
Main Authors:	Ang, Yee Ling, Tan, Yu Wei, Teng, Shu Hsia
其他作者:	Ooi, Diana
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Public relations::Crisis communication
在線閱讀:	http://hdl.handle.net/10356/8644
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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