Exploratory case study : re-branding China
This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8665 |
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| Institution: | Nanyang Technological University |
| Summary: | This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and negative as well as positive aspects of other countries’ manufacturing sectors, this report attempts to conduct an analysis of the “Made-in-China” phenomenon and thereby identify the problems and possible solutions to improve the image of the Chinese label. |
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