Exploratory case study : re-branding China

• Main Authors: Lim, Xue Ying, Loh, Kaiming, Neo, Gwendolyn Wei Lin
• Other Authors: Ng, Sharon Sok Ling
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/8665
• Institution: Nanyang Technological University

This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and...