Exploratory case study : re-branding China

This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and...

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Bibliographic Details
Main Authors:	Lim, Xue Ying, Loh, Kaiming, Neo, Gwendolyn Wei Lin
Other Authors:	Ng, Sharon Sok Ling
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/8665
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-86652023-05-19T06:09:05Z Exploratory case study : re-branding China Lim, Xue Ying Loh, Kaiming Neo, Gwendolyn Wei Lin Ng, Sharon Sok Ling Nanyang Business School DRNTU::Business::Marketing This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and negative as well as positive aspects of other countries’ manufacturing sectors, this report attempts to conduct an analysis of the “Made-in-China” phenomenon and thereby identify the problems and possible solutions to improve the image of the Chinese label. 2008-09-24T07:23:42Z 2008-09-24T07:23:42Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/8665 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Lim, Xue Ying Loh, Kaiming Neo, Gwendolyn Wei Lin Exploratory case study : re-branding China
description	This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and negative as well as positive aspects of other countries’ manufacturing sectors, this report attempts to conduct an analysis of the “Made-in-China” phenomenon and thereby identify the problems and possible solutions to improve the image of the Chinese label.
author2	Ng, Sharon Sok Ling
author_facet	Ng, Sharon Sok Ling Lim, Xue Ying Loh, Kaiming Neo, Gwendolyn Wei Lin
format	Final Year Project
author	Lim, Xue Ying Loh, Kaiming Neo, Gwendolyn Wei Lin
author_sort	Lim, Xue Ying
title	Exploratory case study : re-branding China
title_short	Exploratory case study : re-branding China
title_full	Exploratory case study : re-branding China
title_fullStr	Exploratory case study : re-branding China
title_full_unstemmed	Exploratory case study : re-branding China
title_sort	exploratory case study : re-branding china
publishDate	2008
url	http://hdl.handle.net/10356/8665
_version_	1770566798154924032

Exploratory case study : re-branding China

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