Lie, cheat, and steal: how harmful brands motivate consumers to act unethically
While brand punishment—through either individual or collective action—has received ample attention by consumer psychologists, absent from this literature is that such punishment can take the form of unethical actions that can occur even when the consumer is not personally harmed. Across three studie...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/87593 http://hdl.handle.net/10220/45581 https://onlinelibrary.wiley.com/doi/abs/10.1002/jcpy.1002 |
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| Institution: | Nanyang Technological University |
| Language: | English |