Experimental study on the word-of-mouth on embarrassment-inducing product.
In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8840 |
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| Institution: | Nanyang Technological University |
| Summary: | In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments. |
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