Experimental study on the word-of-mouth on embarrassment-inducing product.

In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments.

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Bibliographic Details
Main Authors:	Chin, Siew Teng., Koh, Mandy Geok Eng., Kwok, Lye Ching.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8840
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8840
record_format	dspace
spelling	sg-ntu-dr.10356-88402023-05-19T05:44:58Z Experimental study on the word-of-mouth on embarrassment-inducing product. Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments. 2008-09-24T07:25:36Z 2008-09-24T07:25:36Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8840 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching. Experimental study on the word-of-mouth on embarrassment-inducing product.
description	In our study, we look at three factors, namely product experience, self-image and anonymity, which may increase word-of-mouth, holding the assumption that the level of embarrassment is reduced. The main objective of this study is to identify factors that can increase word-of-mouth on undergarments.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching.
format	Final Year Project
author	Chin, Siew Teng. Koh, Mandy Geok Eng. Kwok, Lye Ching.
author_sort	Chin, Siew Teng.
title	Experimental study on the word-of-mouth on embarrassment-inducing product.
title_short	Experimental study on the word-of-mouth on embarrassment-inducing product.
title_full	Experimental study on the word-of-mouth on embarrassment-inducing product.
title_fullStr	Experimental study on the word-of-mouth on embarrassment-inducing product.
title_full_unstemmed	Experimental study on the word-of-mouth on embarrassment-inducing product.
title_sort	experimental study on the word-of-mouth on embarrassment-inducing product.
publishDate	2008
url	http://hdl.handle.net/10356/8840
_version_	1770564818242109440

Experimental study on the word-of-mouth on embarrassment-inducing product.

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