Asia Pacific Breweries' anchor beer in Singapore (B) : the new challenges

by Chung, Cindy Mann Yien, Tan, Shirley
Published 2013

Asia Pacific Breweries' anchor beer in Singapore (A) : a repositioning decision

by Chung, Cindy Mann Yien, Tan, Shirley
Published 2013

Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention

by Ang, Ging Yin, Ong, Chin Hean, Wong, Tommy
Published 2008

Singaporean framework of antecedents and consequences of doing charity.

by Mak, Lily Seok Ling., Ong, Christina Li Yan., Toh, Winson Chin Sern.
Published 2008

Word-of-mouth in online forums : a content analysis on discussion made on the Nanyang Business School (NBS) online forum

by Lim, Pamela Ee Pei, Tok, Pei Jun, Ee, Christopher Guan Sheng
Published 2008

Experimental study on the word-of-mouth on embarrassment-inducing product.

by Chin, Siew Teng., Koh, Mandy Geok Eng., Kwok, Lye Ching.
Published 2008

Feasibility study on the establishment of an All Ladies Centre in Singapore

by Nadiah Mohd Said, Sanisa Sapari, Suhailah Sukamat
Published 2008

My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.

by Lum, Meiyin., Thong, Eileen Yong Ci., Wang, Yun Fa.
Published 2008

Effect of tie and self-interest motive on word-of-mouth behaviour.

by Lee, Li Ching., Poh, Ya Nee., Tan, Chi Chi.
Published 2008

A study to determine the effect of mannequin type and self type on the intention to enter the store.

by Heng, Evelyn Xue Ying., Mui, Say Inn., Wong, Hui Ren.
Published 2008

A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.

by Tan, Chor Howe., Tan, Kevin Hoe Heng., Loh, Ling Ling.
Published 2008

Impact of language and advertising media on bilingual's information processing.

by Goh, Xinmin., Lee, Siling., Tan, Yanfen.
Published 2008

Metrosexuals and their consumption behaviour.

by Seah, Doreen Pei Lin., Tan, Lay Koon., Yip, Yue Yee.
Published 2008

The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.

by Ho, Lai Ying.
Published 2008

A study on the effects of word-of-mouth on the evaluation of different types of product attributes

by Boey, Marvin Jian Zhi, Phuah, Li-Yean, Ong, Shu Pei
Published 2008

Insight into self concept and motivations of generation C members to participate in collaborative virtual environments

by Ang, Amanda Hui Ting, Chia, Jia Wen, Wong, Esther Shi Min
Published 2008

Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.

by Ng, Xinyao., Tng, Ziyang., Woon, David Ta Wei.
Published 2008

General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.

by Ng, Alvin Kok Ping., Lim, Qing Yi., Chow, You Yah.
Published 2008

Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.

by Chan, Wan Ying., Heng, Wei Shan., Lee, Ley Bing.
Published 2008

Effect of online word-of-mouth and product tangibility on consumer attitude and behavioural intention.

by Liang, Jianshun., Teo, Hon Wui., Yao, Yixiu.
Published 2008