Investigating the pricing of hotel rooms in Singapore.

• Main Authors: Kek, Sabrina Yu Han., Lee, Shi Hui., Lin, Peixin.
• Other Authors: Sia, Siew Kien
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Pricing
• Online Access: http://hdl.handle.net/10356/9823
• Institution: Nanyang Technological University

The trend of intermediation, disintermediation and re-intermediation has greatly affected the structure of the hotel industry. The aim of this paper is to compare and contrast the pricing of hotel rooms in Singapore by hotels on their websites as compared to online intermediaries, both regional and...