Integrated marketing communications strategy for brand building : Aspial Corporation Limited

• المؤلفون الرئيسيون: Ang, Amy Mui Kwee, Hwang, Cynthia Eng Keow, Lee, Yee Ling
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/997

This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.