Integrated marketing communications strategy for brand building : Aspial Corporation Limited

• Main Authors: Ang, Amy Mui Kwee, Hwang, Cynthia Eng Keow, Lee, Yee Ling
• 其他作者: Lee, Chun Wah
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/997
• 機構: Nanyang Technological University

This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.