Low-price guarantees as advertisement strategy and compensation policy: The more, the better?

Low-price guarantees as advertisement strategy and compensation policy: The more, the better?

10.1002/cb.1639

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Bibliographic Details
Main Authors: Haesevoets, Tessa, Van Hiel, Alain, Onraet, Emma, Joosten, Anne, De Cremer, David
Other Authors: MANAGEMENT AND ORGANISATION
Format: Article
Published: Wiley 2020
Subjects:
Fairness
General attitudes
Low-price guarantees
Price-beating
Price-matching
Refund depth
Online Access:https://scholarbank.nus.edu.sg/handle/10635/171672
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Institution: National University of Singapore
Description
Summary:10.1002/cb.1639

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