Low-price guarantees as advertisement strategy and compensation policy: The more, the better?

10.1002/cb.1639

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Bibliographic Details
Main Authors:	Haesevoets, Tessa, Van Hiel, Alain, Onraet, Emma, Joosten, Anne, De Cremer, David
Other Authors:	MANAGEMENT AND ORGANISATION
Format:	Article
Published:	Wiley 2020
Subjects:	Fairness General attitudes Low-price guarantees Price-beating Price-matching Refund depth
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/171672
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Institution:	National University of Singapore

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