Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

10.1002/mar.21767

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Bibliographic Details
Main Authors:	Dwivedi, Yogesh K, Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A, Ahn, Sun J Grace, Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavian, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S, Lartey, Jared O, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A, Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Article
Language:	English
Published:	WILEY 2023
Subjects:	Social Sciences Business Psychology, Applied Business & Economics Psychology augmented reality avatars consumer behaviour extended reality marketing Metaverse second life virtual reality virtual world ONLINE LESSONS TOURISM GAMIFICATION COMMUNITIES ENGAGEMENT EVOLUTION FRAMEWORK TYPOLOGY CREATION
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245201
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Institution:	National University of Singapore
Language:	English

Description
Summary:	10.1002/mar.21767