Metaverse marketing: How the metaverse will shape the future of consumer research and practice

• Main Authors: Dwivedi, Yogesh K, Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A, Ahn, Sun J Grace, Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavian, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S, Lartey, Jared O, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A, Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
• Other Authors: DEAN'S OFFICE (BIZ)
• Format: Article
• Language: English
• Published: WILEY 2023
• Subjects: Social Sciences; Business; Psychology, Applied; Business & Economics; Psychology; augmented reality; avatars; consumer behaviour; extended reality; marketing; Metaverse; second life; virtual reality; virtual world; ONLINE; LESSONS; TOURISM; GAMIFICATION; COMMUNITIES; ENGAGEMENT; EVOLUTION; FRAMEWORK; TYPOLOGY; CREATION
• Online Access: https://scholarbank.nus.edu.sg/handle/10635/245201
• Institution: National University of Singapore

10.1002/mar.21767