Metaverse marketing: How the metaverse will shape the future of consumer research and practice
10.1002/mar.21767
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2023
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sg-nus-scholar.10635-2452012023-10-09T06:10:58Z Metaverse marketing: How the metaverse will shape the future of consumer research and practice Dwivedi, Yogesh K Hughes, Laurie Wang, Yichuan Alalwan, Ali A Ahn, Sun J Grace Balakrishnan, Janarthanan Barta, Sergio Belk, Russell Buhalis, Dimitrios Dutot, Vincent Felix, Reto Filieri, Raffaele Flavian, Carlos Gustafsson, Anders Hinsch, Chris Hollensen, Svend Jain, Varsha Kim, Jooyoung Krishen, Anjala S Lartey, Jared O Pandey, Neeraj Ribeiro-Navarrete, Samuel Raman, Ramakrishnan Rauschnabel, Philipp A Sharma, Amalesh Sigala, Marianna Veloutsou, Cleopatra Wirtz, Jochen DEAN'S OFFICE (BIZ) Social Sciences Business Psychology, Applied Business & Economics Psychology augmented reality avatars consumer behaviour extended reality marketing Metaverse second life virtual reality virtual world ONLINE LESSONS TOURISM GAMIFICATION COMMUNITIES ENGAGEMENT EVOLUTION FRAMEWORK TYPOLOGY CREATION 10.1002/mar.21767 PSYCHOLOGY & MARKETING 40 4 750-776 2023-10-09T06:06:25Z 2023-10-09T06:06:25Z 2023-04 2023-10-08T16:52:39Z Article Dwivedi, Yogesh K, Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A, Ahn, Sun J Grace, Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavian, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S, Lartey, Jared O, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A, Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen (2023-04). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. PSYCHOLOGY & MARKETING 40 (4) : 750-776. ScholarBank@NUS Repository. https://doi.org/10.1002/mar.21767 0742-6046 1520-6793 https://scholarbank.nus.edu.sg/handle/10635/245201 en WILEY Elements |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| language |
English |
| topic |
Social Sciences Business Psychology, Applied Business & Economics Psychology augmented reality avatars consumer behaviour extended reality marketing Metaverse second life virtual reality virtual world ONLINE LESSONS TOURISM GAMIFICATION COMMUNITIES ENGAGEMENT EVOLUTION FRAMEWORK TYPOLOGY CREATION |
| spellingShingle |
Social Sciences Business Psychology, Applied Business & Economics Psychology augmented reality avatars consumer behaviour extended reality marketing Metaverse second life virtual reality virtual world ONLINE LESSONS TOURISM GAMIFICATION COMMUNITIES ENGAGEMENT EVOLUTION FRAMEWORK TYPOLOGY CREATION Dwivedi, Yogesh K Hughes, Laurie Wang, Yichuan Alalwan, Ali A Ahn, Sun J Grace Balakrishnan, Janarthanan Barta, Sergio Belk, Russell Buhalis, Dimitrios Dutot, Vincent Felix, Reto Filieri, Raffaele Flavian, Carlos Gustafsson, Anders Hinsch, Chris Hollensen, Svend Jain, Varsha Kim, Jooyoung Krishen, Anjala S Lartey, Jared O Pandey, Neeraj Ribeiro-Navarrete, Samuel Raman, Ramakrishnan Rauschnabel, Philipp A Sharma, Amalesh Sigala, Marianna Veloutsou, Cleopatra Wirtz, Jochen Metaverse marketing: How the metaverse will shape the future of consumer research and practice |
| description |
10.1002/mar.21767 |
| author2 |
DEAN'S OFFICE (BIZ) |
| author_facet |
DEAN'S OFFICE (BIZ) Dwivedi, Yogesh K Hughes, Laurie Wang, Yichuan Alalwan, Ali A Ahn, Sun J Grace Balakrishnan, Janarthanan Barta, Sergio Belk, Russell Buhalis, Dimitrios Dutot, Vincent Felix, Reto Filieri, Raffaele Flavian, Carlos Gustafsson, Anders Hinsch, Chris Hollensen, Svend Jain, Varsha Kim, Jooyoung Krishen, Anjala S Lartey, Jared O Pandey, Neeraj Ribeiro-Navarrete, Samuel Raman, Ramakrishnan Rauschnabel, Philipp A Sharma, Amalesh Sigala, Marianna Veloutsou, Cleopatra Wirtz, Jochen |
| format |
Article |
| author |
Dwivedi, Yogesh K Hughes, Laurie Wang, Yichuan Alalwan, Ali A Ahn, Sun J Grace Balakrishnan, Janarthanan Barta, Sergio Belk, Russell Buhalis, Dimitrios Dutot, Vincent Felix, Reto Filieri, Raffaele Flavian, Carlos Gustafsson, Anders Hinsch, Chris Hollensen, Svend Jain, Varsha Kim, Jooyoung Krishen, Anjala S Lartey, Jared O Pandey, Neeraj Ribeiro-Navarrete, Samuel Raman, Ramakrishnan Rauschnabel, Philipp A Sharma, Amalesh Sigala, Marianna Veloutsou, Cleopatra Wirtz, Jochen |
| author_sort |
Dwivedi, Yogesh K |
| title |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice |
| title_short |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice |
| title_full |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice |
| title_fullStr |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice |
| title_full_unstemmed |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice |
| title_sort |
metaverse marketing: how the metaverse will shape the future of consumer research and practice |
| publisher |
WILEY |
| publishDate |
2023 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/245201 |
| _version_ |
1781793597309321216 |