Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B

• Main Authors: Wirtz, Jochen, Kowalkowski, Christian
• 其他作者: DEAN'S OFFICE (BIZ)
• 格式: Article
• 語言: English
• 出版: EMERALD GROUP PUBLISHING LTD 2023
• 主題: Social Sciences; Business; Business & Economics; Digitization; Artificial intelligence; Service robots; Productization; Intelligent automation; Cost-effective service excellence; CUSTOMER SOLUTIONS; BUSINESS SERVICES; LED GROWTH; SERVITIZATION; INNOVATION; FIRMS; PRODUCTIZATION; PRODUCTISATION; PERSPECTIVE; INTEGRATION
• 在線閱讀: https://scholarbank.nus.edu.sg/handle/10635/245203
• 機構: National University of Singapore

10.1108/JBIM-02-2022-0085