AI in marketing, consumer research and psychology: A systematic literature review and research agenda

• Main Authors: Mariani, Marcello M, Perez-Vega, Rodrigo, Wirtz, Jochen
• Other Authors: DEAN'S OFFICE (BIZ)
• Format: Review
• Language: English
• Published: WILEY 2023
• Subjects: Social Sciences; Business; Psychology, Applied; Business & Economics; Psychology; artificial intelligence; AI; big data and robots; decision making and cognitive processes; machine learning and linguistic analysis; memory and computational logic; neural networks; social media content analytics; social media and text mining; systematic literature review; technology acceptance and adoption; BEHAVIORAL REASONING THEORY; ARTIFICIAL-INTELLIGENCE AI; BIG DATA ANALYTICS; SOCIAL MEDIA; CUSTOMER ENGAGEMENT; NEURAL-NETWORKS; SERVICE ROBOTS; PERCEIVED EASE; HEALTH-CARE; ACCEPTANCE
• Online Access: https://scholarbank.nus.edu.sg/handle/10635/245231
• Institution: National University of Singapore

10.1002/mar.21619