AI in marketing, consumer research and psychology: A systematic literature review and research agenda

10.1002/mar.21619

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Bibliographic Details
Main Authors:	Mariani, Marcello M, Perez-Vega, Rodrigo, Wirtz, Jochen
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Review
Language:	English
Published:	WILEY 2023
Subjects:	Social Sciences Business Psychology, Applied Business & Economics Psychology artificial intelligence AI big data and robots decision making and cognitive processes machine learning and linguistic analysis memory and computational logic neural networks social media content analytics social media and text mining systematic literature review technology acceptance and adoption BEHAVIORAL REASONING THEORY ARTIFICIAL-INTELLIGENCE AI BIG DATA ANALYTICS SOCIAL MEDIA CUSTOMER ENGAGEMENT NEURAL-NETWORKS SERVICE ROBOTS PERCEIVED EASE HEALTH-CARE ACCEPTANCE
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245231
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-245231
record_format	dspace
spelling	sg-nus-scholar.10635-2452312024-11-12T01:08:20Z AI in marketing, consumer research and psychology: A systematic literature review and research agenda Mariani, Marcello M Perez-Vega, Rodrigo Wirtz, Jochen DEAN'S OFFICE (BIZ) Prof Jochen Wirtz Social Sciences Business Psychology, Applied Business & Economics Psychology artificial intelligence AI big data and robots decision making and cognitive processes machine learning and linguistic analysis memory and computational logic neural networks social media content analytics social media and text mining systematic literature review technology acceptance and adoption BEHAVIORAL REASONING THEORY ARTIFICIAL-INTELLIGENCE AI BIG DATA ANALYTICS SOCIAL MEDIA CUSTOMER ENGAGEMENT NEURAL-NETWORKS SERVICE ROBOTS PERCEIVED EASE HEALTH-CARE ACCEPTANCE 10.1002/mar.21619 PSYCHOLOGY & MARKETING 39 4 755-776 2023-10-11T02:20:15Z 2023-10-11T02:20:15Z 2022-04 2023-10-10T14:07:49Z Review Mariani, Marcello M, Perez-Vega, Rodrigo, Wirtz, Jochen (2022-04). AI in marketing, consumer research and psychology: A systematic literature review and research agenda. PSYCHOLOGY & MARKETING 39 (4) : 755-776. ScholarBank@NUS Repository. https://doi.org/10.1002/mar.21619 0742-6046,1520-6793 https://scholarbank.nus.edu.sg/handle/10635/245231 en WILEY Elements
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Social Sciences Business Psychology, Applied Business & Economics Psychology artificial intelligence AI big data and robots decision making and cognitive processes machine learning and linguistic analysis memory and computational logic neural networks social media content analytics social media and text mining systematic literature review technology acceptance and adoption BEHAVIORAL REASONING THEORY ARTIFICIAL-INTELLIGENCE AI BIG DATA ANALYTICS SOCIAL MEDIA CUSTOMER ENGAGEMENT NEURAL-NETWORKS SERVICE ROBOTS PERCEIVED EASE HEALTH-CARE ACCEPTANCE
spellingShingle	Social Sciences Business Psychology, Applied Business & Economics Psychology artificial intelligence AI big data and robots decision making and cognitive processes machine learning and linguistic analysis memory and computational logic neural networks social media content analytics social media and text mining systematic literature review technology acceptance and adoption BEHAVIORAL REASONING THEORY ARTIFICIAL-INTELLIGENCE AI BIG DATA ANALYTICS SOCIAL MEDIA CUSTOMER ENGAGEMENT NEURAL-NETWORKS SERVICE ROBOTS PERCEIVED EASE HEALTH-CARE ACCEPTANCE Mariani, Marcello M Perez-Vega, Rodrigo Wirtz, Jochen AI in marketing, consumer research and psychology: A systematic literature review and research agenda
description	10.1002/mar.21619
author2	DEAN'S OFFICE (BIZ)
author_facet	DEAN'S OFFICE (BIZ) Mariani, Marcello M Perez-Vega, Rodrigo Wirtz, Jochen
format	Review
author	Mariani, Marcello M Perez-Vega, Rodrigo Wirtz, Jochen
author_sort	Mariani, Marcello M
title	AI in marketing, consumer research and psychology: A systematic literature review and research agenda
title_short	AI in marketing, consumer research and psychology: A systematic literature review and research agenda
title_full	AI in marketing, consumer research and psychology: A systematic literature review and research agenda
title_fullStr	AI in marketing, consumer research and psychology: A systematic literature review and research agenda
title_full_unstemmed	AI in marketing, consumer research and psychology: A systematic literature review and research agenda
title_sort	ai in marketing, consumer research and psychology: a systematic literature review and research agenda
publisher	WILEY
publishDate	2023
url	https://scholarbank.nus.edu.sg/handle/10635/245231
_version_	1821231500233801728

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

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