AI in marketing, consumer research and psychology: A systematic literature review and research agenda

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

10.1002/mar.21619

Saved in:

Bibliographic Details
Main Authors:	Mariani, Marcello M, Perez-Vega, Rodrigo, Wirtz, Jochen
Other Authors:	DEAN'S OFFICE (BIZ)
Format:	Review
Language:	English
Published:	WILEY 2023
Subjects:	Social Sciences Business Psychology, Applied Business & Economics Psychology artificial intelligence AI big data and robots decision making and cognitive processes machine learning and linguistic analysis memory and computational logic neural networks social media content analytics social media and text mining systematic literature review technology acceptance and adoption BEHAVIORAL REASONING THEORY ARTIFICIAL-INTELLIGENCE AI BIG DATA ANALYTICS SOCIAL MEDIA CUSTOMER ENGAGEMENT NEURAL-NETWORKS SERVICE ROBOTS PERCEIVED EASE HEALTH-CARE ACCEPTANCE
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/245231
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore
Language:	English

Be the first to leave a comment!