AI in marketing, consumer research and psychology: A systematic literature review and research agenda
10.1002/mar.21619
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Main Authors: | Mariani, Marcello M, Perez-Vega, Rodrigo, Wirtz, Jochen |
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Other Authors: | DEAN'S OFFICE (BIZ) |
Format: | Review |
Language: | English |
Published: |
WILEY
2023
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/245231 |
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Institution: | National University of Singapore |
Language: | English |
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