Building strong brands in Asia: Selecting the visual components of image to maximize brand strength
10.1016/j.ijresmar.2003.03.001
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2013
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sg-nus-scholar.10635-438082024-11-13T11:57:06Z Building strong brands in Asia: Selecting the visual components of image to maximize brand strength Henderson, P.W. Cote, J.A. Leong, S.M. Schmitt, B. MARKETING Asia Brand image Corporate image Design Logos 10.1016/j.ijresmar.2003.03.001 International Journal of Research in Marketing 20 4 297-313 IJRME 2013-10-09T02:45:49Z 2013-10-09T02:45:49Z 2003 Article Henderson, P.W., Cote, J.A., Leong, S.M., Schmitt, B. (2003). Building strong brands in Asia: Selecting the visual components of image to maximize brand strength. International Journal of Research in Marketing 20 (4) : 297-313. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2003.03.001 01678116 http://scholarbank.nus.edu.sg/handle/10635/43808 000187346300001 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
Asia Brand image Corporate image Design Logos |
| spellingShingle |
Asia Brand image Corporate image Design Logos Henderson, P.W. Cote, J.A. Leong, S.M. Schmitt, B. Building strong brands in Asia: Selecting the visual components of image to maximize brand strength |
| description |
10.1016/j.ijresmar.2003.03.001 |
| author2 |
MARKETING |
| author_facet |
MARKETING Henderson, P.W. Cote, J.A. Leong, S.M. Schmitt, B. |
| format |
Article |
| author |
Henderson, P.W. Cote, J.A. Leong, S.M. Schmitt, B. |
| author_sort |
Henderson, P.W. |
| title |
Building strong brands in Asia: Selecting the visual components of image to maximize brand strength |
| title_short |
Building strong brands in Asia: Selecting the visual components of image to maximize brand strength |
| title_full |
Building strong brands in Asia: Selecting the visual components of image to maximize brand strength |
| title_fullStr |
Building strong brands in Asia: Selecting the visual components of image to maximize brand strength |
| title_full_unstemmed |
Building strong brands in Asia: Selecting the visual components of image to maximize brand strength |
| title_sort |
building strong brands in asia: selecting the visual components of image to maximize brand strength |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43808 |
| _version_ |
1821233481745694720 |