Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

10.1016/j.ijresmar.2003.03.001

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Bibliographic Details
Main Authors: Henderson, P.W., Cote, J.A., Leong, S.M., Schmitt, B.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Asia
Brand image
Corporate image
Design
Logos
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43808
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43808

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