Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

• Main Authors: Henderson, P.W., Cote, J.A., Leong, S.M., Schmitt, B.
• Other Authors: MARKETING
• Format: Article
• Published: 2013
• Subjects: Asia; Brand image; Corporate image; Design; Logos
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/43808
• Institution: National University of Singapore

10.1016/j.ijresmar.2003.03.001