Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial

Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial

10.1509/jmkr.46.3.421

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Bibliographic Details
Main Authors: Hung, I.W., Wyer Jr., R.S.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Charitable appeals
Helping behavior
Information processing
Nonprofit marketing
Processing fluency
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43850
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Institution: National University of Singapore
Description
Summary:10.1509/jmkr.46.3.421

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