Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial

10.1509/jmkr.46.3.421

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Bibliographic Details
Main Authors:	Hung, I.W., Wyer Jr., R.S.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Charitable appeals Helping behavior Information processing Nonprofit marketing Processing fluency
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43850
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Institution:	National University of Singapore

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spelling	sg-nus-scholar.10635-438502023-10-29T22:53:50Z Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial Hung, I.W. Wyer Jr., R.S. MARKETING Charitable appeals Helping behavior Information processing Nonprofit marketing Processing fluency 10.1509/jmkr.46.3.421 Journal of Marketing Research 46 3 421-434 2013-10-09T02:46:53Z 2013-10-09T02:46:53Z 2009 Article Hung, I.W., Wyer Jr., R.S. (2009). Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial. Journal of Marketing Research 46 (3) : 421-434. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.46.3.421 00222437 http://scholarbank.nus.edu.sg/handle/10635/43850 000266291200013 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Charitable appeals Helping behavior Information processing Nonprofit marketing Processing fluency
spellingShingle	Charitable appeals Helping behavior Information processing Nonprofit marketing Processing fluency Hung, I.W. Wyer Jr., R.S. Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial
description	10.1509/jmkr.46.3.421
author2	MARKETING
author_facet	MARKETING Hung, I.W. Wyer Jr., R.S.
format	Article
author	Hung, I.W. Wyer Jr., R.S.
author_sort	Hung, I.W.
title	Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial
title_short	Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial
title_full	Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial
title_fullStr	Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial
title_full_unstemmed	Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial
title_sort	differences in perspective and the influence of charitable appeals: when imagining oneself as the victim is not beneficial
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43850
_version_	1781411228111863808

Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial

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