Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial
10.1509/jmkr.46.3.421
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43850 |
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| Institution: | National University of Singapore |