Building character: Effects of lay theories of self-control on the selection of products for children

Building character: Effects of lay theories of self-control on the selection of products for children

10.1509/jmkr.47.2.240

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Bibliographic Details
Main Authors: Mukhopadhyay, A., Yeung, C.W.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Consumer socialization
Lay theories
Parenting
Self-control
Social influences
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43855
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43855

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