Building character: Effects of lay theories of self-control on the selection of products for children
10.1509/jmkr.47.2.240
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Main Authors: | Mukhopadhyay, A., Yeung, C.W.M. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43855 |
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Institution: | National University of Singapore |
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