The Role of Metaperception on the Effectiveness of Referral Reward Programs
10.1177/1094670512462138
Saved in:
Main Authors: | , , , |
---|---|
Other Authors: | |
Format: | Review |
Published: |
2013
|
Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43917 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
id |
sg-nus-scholar.10635-43917 |
---|---|
record_format |
dspace |
spelling |
sg-nus-scholar.10635-439172023-10-29T23:33:45Z The Role of Metaperception on the Effectiveness of Referral Reward Programs Wirtz, J. Orsingher, C. Chew, P. Tambyah, S.K. MARKETING incentivized recommendation metaperception referral reward program tie strength word of mouth 10.1177/1094670512462138 Journal of Service Research 16 1 82-98 2013-10-09T02:48:35Z 2013-10-09T02:48:35Z 2013 Review Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K. (2013). The Role of Metaperception on the Effectiveness of Referral Reward Programs. Journal of Service Research 16 (1) : 82-98. ScholarBank@NUS Repository. https://doi.org/10.1177/1094670512462138 10946705 http://scholarbank.nus.edu.sg/handle/10635/43917 000315231600006 Scopus |
institution |
National University of Singapore |
building |
NUS Library |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
NUS Library |
collection |
ScholarBank@NUS |
topic |
incentivized recommendation metaperception referral reward program tie strength word of mouth |
spellingShingle |
incentivized recommendation metaperception referral reward program tie strength word of mouth Wirtz, J. Orsingher, C. Chew, P. Tambyah, S.K. The Role of Metaperception on the Effectiveness of Referral Reward Programs |
description |
10.1177/1094670512462138 |
author2 |
MARKETING |
author_facet |
MARKETING Wirtz, J. Orsingher, C. Chew, P. Tambyah, S.K. |
format |
Review |
author |
Wirtz, J. Orsingher, C. Chew, P. Tambyah, S.K. |
author_sort |
Wirtz, J. |
title |
The Role of Metaperception on the Effectiveness of Referral Reward Programs |
title_short |
The Role of Metaperception on the Effectiveness of Referral Reward Programs |
title_full |
The Role of Metaperception on the Effectiveness of Referral Reward Programs |
title_fullStr |
The Role of Metaperception on the Effectiveness of Referral Reward Programs |
title_full_unstemmed |
The Role of Metaperception on the Effectiveness of Referral Reward Programs |
title_sort |
role of metaperception on the effectiveness of referral reward programs |
publishDate |
2013 |
url |
http://scholarbank.nus.edu.sg/handle/10635/43917 |
_version_ |
1781411237647613952 |