The Role of Metaperception on the Effectiveness of Referral Reward Programs

10.1177/1094670512462138

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Bibliographic Details
Main Authors: Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43917
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Institution: National University of Singapore
id sg-nus-scholar.10635-43917
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spelling sg-nus-scholar.10635-439172023-10-29T23:33:45Z The Role of Metaperception on the Effectiveness of Referral Reward Programs Wirtz, J. Orsingher, C. Chew, P. Tambyah, S.K. MARKETING incentivized recommendation metaperception referral reward program tie strength word of mouth 10.1177/1094670512462138 Journal of Service Research 16 1 82-98 2013-10-09T02:48:35Z 2013-10-09T02:48:35Z 2013 Review Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K. (2013). The Role of Metaperception on the Effectiveness of Referral Reward Programs. Journal of Service Research 16 (1) : 82-98. ScholarBank@NUS Repository. https://doi.org/10.1177/1094670512462138 10946705 http://scholarbank.nus.edu.sg/handle/10635/43917 000315231600006 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic incentivized recommendation
metaperception
referral reward program
tie strength
word of mouth
spellingShingle incentivized recommendation
metaperception
referral reward program
tie strength
word of mouth
Wirtz, J.
Orsingher, C.
Chew, P.
Tambyah, S.K.
The Role of Metaperception on the Effectiveness of Referral Reward Programs
description 10.1177/1094670512462138
author2 MARKETING
author_facet MARKETING
Wirtz, J.
Orsingher, C.
Chew, P.
Tambyah, S.K.
format Review
author Wirtz, J.
Orsingher, C.
Chew, P.
Tambyah, S.K.
author_sort Wirtz, J.
title The Role of Metaperception on the Effectiveness of Referral Reward Programs
title_short The Role of Metaperception on the Effectiveness of Referral Reward Programs
title_full The Role of Metaperception on the Effectiveness of Referral Reward Programs
title_fullStr The Role of Metaperception on the Effectiveness of Referral Reward Programs
title_full_unstemmed The Role of Metaperception on the Effectiveness of Referral Reward Programs
title_sort role of metaperception on the effectiveness of referral reward programs
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43917
_version_ 1781411237647613952