The Role of Metaperception on the Effectiveness of Referral Reward Programs

The Role of Metaperception on the Effectiveness of Referral Reward Programs

10.1177/1094670512462138

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Bibliographic Details
Main Authors: Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
incentivized recommendation
metaperception
referral reward program
tie strength
word of mouth
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43917
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43917

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