The Role of Metaperception on the Effectiveness of Referral Reward Programs
10.1177/1094670512462138
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Main Authors: | Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K. |
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Other Authors: | MARKETING |
Format: | Review |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43917 |
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Institution: | National University of Singapore |
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