The Role of Metaperception on the Effectiveness of Referral Reward Programs

10.1177/1094670512462138

Saved in:

Bibliographic Details
Main Authors:	Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K.
Other Authors:	MARKETING
Format:	Review
Published:	2013
Subjects:	incentivized recommendation metaperception referral reward program tie strength word of mouth
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43917
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

Be the first to leave a comment!

Similar Items