Converting online community visitors into online consumers
10.4018/978-1-59140-563-4.ch011
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Others |
| Published: |
2014
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/78453 |
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| Institution: | National University of Singapore |