KFC in Vietnam: American fried chicken meets Asian rice bowl

• Main Authors: LUI, Patricia, BHATTACHARYA, Lipika, APPASAMY, Lakshmi
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2025
• 主題: Competitive forces; Competitive strategy; Sales and marketing; Business models; Digital marketing; Food and Beverage Management; Marketing; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/512; https://cmp-shop.smu.edu.sg/products/kfc-in-vietnam-american-fried-chicken-meets-asian-rice-bowl?variant=42560222101546
• 機構: Singapore Management University

In March 2024, KFC in Vietnam was closing in towards its goal of 100 new restaurants in the country by 2025. However, the company faced stiff competition from other fast-food chains like Lotteria and Jollibee, and price wars and frequent promotions dominated the competitive landscape. The other chal...