Practical studies of brand management based on the factor of consumer values

Practical studies of brand management based on the factor of consumer values

2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world,...

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Bibliographic Details
Main Author: CHEN,, Ke
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
consumer
perceptual value
self-regulation
abductive reasoning
CVBBM
brand management practice
fsQCA
Business Administration, Management, and Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/etd_coll/390
https://ink.library.smu.edu.sg/context/etd_coll/article/1388/viewcontent/GPBA_AY2019_DBA_CHEN_KE.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/390
https://ink.library.smu.edu.sg/context/etd_coll/article/1388/viewcontent/GPBA_AY2019_DBA_CHEN_KE.pdf

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