Practical studies of brand management based on the factor of consumer values
2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world,...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/390 https://ink.library.smu.edu.sg/context/etd_coll/article/1388/viewcontent/GPBA_AY2019_DBA_CHEN_KE.pdf |
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| Institution: | Singapore Management University |
| Language: | English |