Practical studies of brand management based on the factor of consumer values

• Main Author: CHEN,, Ke
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: consumer; perceptual value; self-regulation; abductive reasoning; CVBBM; brand management practice; fsQCA; Business Administration, Management, and Operations; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/etd_coll/390; https://ink.library.smu.edu.sg/context/etd_coll/article/1388/viewcontent/GPBA_AY2019_DBA_CHEN_KE.pdf
• Institution: Singapore Management University

2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world,...