Reading between the lines of the second-hand e-commerce business in China: A study of consumer behaviour Xianyu second-hand platform

• المؤلف الرئيسي: SUN, Bing
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2023
• الموضوعات: Second-hand Transaction; Platform Selection; Purchase Intention; Transaction Prediction; Asian Studies; Business Administration, Management, and Operations; E-Commerce
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/etd_coll/491; https://ink.library.smu.edu.sg/context/etd_coll/article/1489/viewcontent/GPBA_AY2018_DBA_Sun_Bing.pdf

Second-hand transactions are gradually becoming an indispensable and significant form of the sharing economy; however, there is limited research on consumer behaviour in second-hand markets in an online environment. This dissertation aims to enrich the research in this area by analysing the impact o...