Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream
Governments and markets have failed to adequately serve the four billion consumers at the bottom of the economic pyramid (BOP). Al Hammond explains why this is so and outlines strategies for how different players can harness the growth of the BOP market.
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2012
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lien_research/109 https://ink.library.smu.edu.sg/context/lien_research/article/1090/viewcontent/Al_Hammond___Bringing_Bottom_of_the_Pyramid_Markets_and_Consumers_into_the_Economic_Mainstream.pdf |
| الوسوم: |
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| المؤسسة: | Singapore Management University |
| اللغة: | English |
