Antecedents of Consumer Trust in B-to-C Electronic Commerce

• المؤلفون الرئيسيون: KIM, Dan J., FERRIN, Donald L., Rao, H. Raghav
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2003
• الموضوعات: Electronic commerce; antecedents of trust; B-to-C consumer trust; security; privacy; Internet consumer behavior; E-Commerce
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/682; https://ink.library.smu.edu.sg/context/lkcsb_research/article/1681/viewcontent/Antecedents_of_Consumer_Trust_in_B_to_C_Electronic_Commerce.pdf

Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i)...