Franchising could help your business in an economic downturn

This article describes the pressures to raise funds for business expansion, and positions business format franchising as a means to access funds. It describes the main elements of franchising systems as they pertain to the generation and flow of funds. But there are risks, as franchising is long ter...

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Bibliographic Details
Main Author: SESHADRI, Sudhi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1103
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Institution: Singapore Management University
Language: English

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