The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage
This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corpora...
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sg-smu-ink.lkcsb_research-22562018-07-09T07:16:32Z The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage SRIVASTAVA, Rajendra Kumar Fahey, Liam Christensen, H. Kurt This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars to further advance the integration of RBV and marketing from both theory-driven practice management as well as a problem-driven theory development perspectives. 2001-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/1257 info:doi/10.1177/014920630102700610 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2256/viewcontent/auto_convert.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University marketing resource-based view framework competitive advantage customer value Business Marketing |
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marketing resource-based view framework competitive advantage customer value Business Marketing SRIVASTAVA, Rajendra Kumar Fahey, Liam Christensen, H. Kurt The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage |
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This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars to further advance the integration of RBV and marketing from both theory-driven practice management as well as a problem-driven theory development perspectives. |
format |
text |
author |
SRIVASTAVA, Rajendra Kumar Fahey, Liam Christensen, H. Kurt |
author_facet |
SRIVASTAVA, Rajendra Kumar Fahey, Liam Christensen, H. Kurt |
author_sort |
SRIVASTAVA, Rajendra Kumar |
title |
The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage |
title_short |
The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage |
title_full |
The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage |
title_fullStr |
The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage |
title_full_unstemmed |
The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage |
title_sort |
resource-based view and marketing: the role of market-based assets in gaining competitive advantage |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2001 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/1257 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2256/viewcontent/auto_convert.pdf |
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1770569853470507008 |