The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage
This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corpora...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2001
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1257 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2256/viewcontent/auto_convert.pdf |
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| Institution: | Singapore Management University |
| Language: | English |