The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage

• Main Authors: SRIVASTAVA, Rajendra Kumar, Fahey, Liam, Christensen, H. Kurt
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2001
• Subjects: marketing; resource-based view; framework; competitive advantage; customer value; Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1257; https://ink.library.smu.edu.sg/context/lkcsb_research/article/2256/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corpora...